Ward, Hayden

Be the Pick of the Patch This Season

Pick of the Patch Marketing for Your Airbnb

Heading to the pumpkin patch in the fall and unearthing the perfect pumpkin is a selective process. Much thought goes into what characteristics you are wanting in a pumpkin and how it might be used. The same goes for when vacationers are selecting a vacation rental property. Whether it is a large, lavish home or a small glamorous rental, finding the perfect fit is like finding the ultimate pumpkin in a field of many. 

Here are ideas to make your property the pick of the patch.

1. Make Your Listing Irresistible

A picture is worth a thousand words. It also happens to be one of the largest deciding factors for potential guests when shopping around for vacation rentals. We recommend using high quality photos on your listing site’s image slots. If you make updates to your property or decorate for the season, select and post those images into the mix as well.

When drafting your description, appeal to all five senses. Talk about the story of the property but also include a narrative on how it feels during the seasons. Is it cozy and peaceful in the winter? Does it feel like a beach bungalow in the middle of downtown? Whatever it is, speak to it! Don’t forget to mention how you and your cleaning crew have been handling COVID precautions.

2. Create Eye Candy Social Posts

Just like candy on Halloween, your social media can persuade potential guests to indulge with a getaway at your short-term rental. Post videos or well photographed images of your property. Stage a fall scene with some pumpkins at the front door, or post an image of the trees changing colors.

The aim of your social media post is to portray the story of your vacation rental. If it’s a lodge located near a lake, showcase the magnificent trees and incredible scenery. Consider photographing a few images like blankets folded next to a couch or a fire pit lit in the backyard to show guest how cozy and inviting your property is.

For more photography ideas and tricks, checkout Exploring Vacation Rental Photography with Jill Stuefer.

3. Let Your Rental Be a Sweet Treat for Remote Workers

Since COVID-19 has people working more from home and less in the office, many are trading in their city views for wide open spaces. Catering to those looking for a sweet escape or a scenic work view, could boost your rating and bookings!

Try creating multiple work spaces and private areas for video conference calls. You don’t have to replicate a cubicle. Just providing a cleared off, clean desk and a few working spot options will suffice. Keep in mind that some families may need a place for their children to work as well with remote learning. If you want to go the extra mile, you could provide basic stationery items like pens, paper, and pencils for your guests. A printer may even be worth the investment if you are seeing a spike in remote workers staying at your property.

With the likelihood of several people using the Wi-Fi all at the same time, make sure your connection is strong enough for multiple computers and a TV signal simultaneously. If possible, test it by hopping on a video call and checking the quality, or watching a video on your phone and seeing how long it takes to download.

Don’t forget to update your social media, website, and listing with all of your office space features. In your listing, state that you provide several work spaces in your home that can be utilized as an office.

4. Don’t be a Spook, Leave Nothing for Imagination

Be transparent in your listing. Highlight the amazing amenities and space your property provides. However, do not mislead your guests. Make sure they are aware of any important details that you feel should be disclosed.

It is a benefit to post high quality images and write an extremely detailed listing description. Even consider providing the cleaning measures you’re taking in light of COVID-19. Don’t be afraid to post information about how often the property is cleaned or what products you use for cleaning and sanitizing.

5. Scarecrow Protection for your Property 

Being the “Pick of the Patch” this season can lead to a few crows in your field. As bookings increase so does the chance for claims with guests. To be completely protected, make sure you have the correct insurance coverage to lessen the impact of potential risks. Request a free quote today!

This blog may contain scenarios that are provided as examples only. Coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information.

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About Us

CBIZ Vacation Rental Insurance, a division of CBIZ Insurance Services,Inc., is the largest insurer of short-term vacation rental properties in the United States. As part of an $850 million New York Stock Exchange traded company (CBZ), we are the first broker to develop specific policy coverage to meet the needs for vacation rental properties and the amenities offered by these businesses. We have insured vacation rental properties since 2002.

The CBIZ Vacation Rental Insurance team knows insurance, specifically the risks and exposures related to short-term vacation rentals.We won't confuse you with technical "insurance speak" ~ our representatives are well versed in explaining your coverage in plain English. With hands-on, personal customer service, we guarantee swift communication and a 24/7 claims team that is ready to respond to your call any time of the day. As specialist in the industry, we leverage our knowledge and passion to ensure you and your business are adequately protected.